By entering this Promotion, the participant will be deemed to have read and understood these Terms and Conditions and be bound by them. 

Eligibility: 
1. The Promotion is organised by AB InBev UK Limited T/A Budweiser Brewing Group (company number: 3982132), Bureau, 90 Fetter Lane, London, EC4A 1EN (the "Promoter"). 

2. The Promotion is open to all UK residents, aged 18+, excluding employees of the Promoter or their immediate families, its associated agents or anyone else professionally associated with the administration of the Promotion.

3. Purchase is necessary. Please retain the promotional packaging featuring the unique 8-digit code from inside pack, as this may be required for validation and in order for the winner to receive their Prize(s). Internet access and a valid email address and mobile number are required.

4. Whilst we want you to enjoy this promotion, we discourage over consumption. Please do not consume more product than the recommended UK government guidelines. The Promoter encourages responsible drinking and would direct consumers to read drinkaware.co.uk for more information. 

Promotional Period: 
5. Purchase and enter between 00:01 BST on 1st April 2026 and closes 23:59 BST on 1st October 2026 (the "Promotional Period"). 

How to Enter:
6. Purchase a 4 x 330ml or 4 x 440ml can pack of Camden Hells Lager or 4 x 330ml can pack of Camden Pale Ale, with the promotion advertised on pack from a participating store including but not limited to Waitrose, Sainsbury’s, Morrisons, Tesco, Asda, Aldi, Lidl, Co-Op, Budgens, Londis, One-Stop, Premier or the Camden Webshop (the “Participating Stores”);

7. Scan the QR code on pack or go online to camdentownbrewery.com/fresh-prizes.

8. For your chance to win a prize, enter your full name, email address and mobile number, along with your Eight (8) digit alpha-numeric unique code (found on the inside of the promotional pack).

9. Each valid entrant will also be given an instant reward discount code on screen which can be redeemed for 15% off your next purchase from the Camden Web Shop.

10. Instant reward code terms and conditions:  18+. UK only. 15% off instant reward codes are unique and can only be used once. Only one instant reward code can be used per transaction. Codes can be used to redeem 15% off a purchase on the Camden Webshop camdentownbrewery.com. Voucher codes cannot be used in conjunction with any other offer, promotion or discount. Voucher codes are valid for one month from the date of issue. Not available on subscription products. Promoter: AB InBev UK Limited, EC4A 1EN.

11. Entries are limited to a maximum of one per unique 8-digit alpha-numeric code. Entries are limited to a maximum of one per person per week.

12. Unique codes are 8-digits and printed on the inside of promotional packs.

13. A person is defined by name, mobile number and email address for entry (and postal address for Prize claim) and the combination needs to be unique to a single participant in order to be valid. Winners are provisional at point of win/claim and subject to prize claim verification to qualify win.  

Winner Selection
14. There are 18,006 instant win prizes available to be won in total. The winners (and their Instant Win Prizes) will be selected randomly via predetermined winning moments throughout the promotional period. The first entrant to enter their details or make a valid entry on or after the occurrence of a Winning Moment will be awarded the allocated prize.

Prizes:
Camden Brewery Tour and Tasting Prize:

a. 6 x Camden Brewery Tour & Tasting for the winner and one guest 
Camden Brewery Tours include a look around our shiny brew house to see how we do things. You’ll get to try the beer straight from the tank - it's the freshest you'll get! You’ll also get to know all about the history, our ways of brewing and try all our core beers. The prize also includes:

· A Camden Town Brewery logo Pin Badge

· £200 to put towards travel, Camden merchandise, food & beverages

· A 10% discount on our food menu on the day

Instant win Prizes
b. 6 x Camden Beer Jackets
Unisex Beer Jackets are made from 100% polyester, 250 GSM weight single jacket. 

c. 100 x Lager Lover Long Sleeve Tees
Unisex t-shirts are made from 100% organic ring-spun combed cotton, 180 GSM weight single jersey.

d. 257 x Arch 55 Tote Bags
Screen printed Canvas Tote Bags made from 80% recycled cotton, 20% recycled polyester.

e. 132 x Picnic Blankets
Camden summertime picnic blanket, featuring designs from Jasmin Sehra 

f. 400 x Arch 55 Long Sleeves Tees
Unisex t-shirts are made from 100% organic ring-spun combed cotton, 180 GSM weight single jersey.

g. 17,105 x Camden Jack Glasses
Special edition of Camden’s famous Jack glass. Jack loves sponge bath so keep him out of the dishwasher if you can. Just make sure you keep his beer cold.  

Prize Claim:
15. If you are a winner, you will receive a message instantly on screen showing which prize you have won. You will be required to claim your prize instantly online by providing your details, including full postal address, including postcode, your mobile number and your size preference (if applicable).

16. Your entry and claim details must match in order to claim your prize.

17. If you have won a Camden Brewery Tour & Tasting prize, you will receive a phone call to the number that you registered upon entry within 7 days of the date you won. Winners will need to confirm acceptance of their prize within 7 days of the initial winner contact. Winners will be required to provide the name on their bank account, along with the sort code and account number, in order for the £200 contribution towards travel, merchandise, food, and beverages to be transferred. Bank details supplied must be in the winner’s name.

18. Winners of a wearable Camden merchandise prize will be asked to select a preferred size choice where applicable.  Winners’ preferred size choice will be noted but cannot be guaranteed. Where a preferred size is unavailable winners will receive an alternative size. Sizes are subject to availability.

19. Images of Camden merchandise are for illustrative purposes only and may vary slightly from the images shown.

Delivery of the Prizes:

20. Camden Brewery Tour & Tasting prizes must be taken within 12 months from the point of claim. The Promoter’s agency, Umbrella Risk Management Limited, will liaise with each of the winners to book their tours on a convenient date. We are unable to make date changes 72 hours prior to arrival. Camden Brewery Tour & Tasting dates are subject to availability.  

21. If you have won a Camden Beer Jacket prize, your prize will be delivered to the address provided upon claim within 60 days of your prize claim.

22. If you have won a Lager Lover Long Sleeve Tee, Arch 55 Tote Bag, Picnic Blanket, or Arch 55 Long Sleeve T, your prize will be delivered within 28 days of a valid online claim.

23. If you have won a Camden Jack Glass, your prize will be delivered within 90 days of a valid online claim.

24. Please note that prizes will not go through your post box so please insert a delivery address where someone will be in to accept the delivery of your Prize. The Promoter will not dispatch any prizes to virtual GB addresses such as, but not limited to AddressPal, Mail Boxes etc, Ghost Mail or OOH Pod.

25. The Promoter takes no responsibility for any Prize which is lost in transit or unable to be delivered for whatever reason.

26. Unclaimed prizes will be forfeited.

27. Should you have any queries relating to the promotion please contact us at hello@camdenfreshprizes.co.uk

General:
28. The Prizes are not transferable or exchangeable and cannot be redeemed for monetary value or for any other form of compensation. If for any reason any element of a Prize is not available, the Promoter reserves the right, at its sole discretion to substitute another Prize for it, of equal or greater value.

29. The surnames and counties of the Prize Winners will be available upon request by sending a correctly stamped, self-addressed envelope to Camden Fresh Prizes (8520), PO Box 906, Chilton, Aylesbury, HP22 9HR or an email with the subject title Camden Fresh Prizes (8520) to info@winners-list.com within three months of the Close Date. Entrants to the Promotion can, at any time (including at or before the time of entry), object to all or some of their personal information being made available by emailing hello@camdenfreshprizes.co.uk. However, the Promoter shall provide the information upon request from such competent authorities (including the Advertising Standards Authority).

30. Any persons attempting to enter more than once per week (including but not limited to) using multiple identities or addresses will be disqualified.

31.  Entry must be made directly by the individual entering the Promotion. Incomplete or illegible entries, together with entries which do not satisfy the requirements of these Terms & Conditions in full, will be disqualified and will not be considered.

32. The Promoter seeks to run fair and secure promotions and prevent abuse and cheating. If you enter in a way that is not consistent with these Terms & Conditions, your entry or entries (and any of your associated aliases) will be disqualified, any Prize awarded may be void and recoverable. The Promoter reserves the right to verify the eligibility of participants and/or provisional winners by requesting such information we consider reasonably necessary for this purpose including original proof of purchase for each entry and / or original packaging featuring the 8-digit unique code. A Prize may be withheld unless and until verification is completed satisfactorily.

33. In the event that the Promotion is not capable of running as planned for reasons including but not limited to tampering, unauthorised intervention, fraud, dishonesty, technical failures, or any other causes beyond the control of the Promoter which corrupt or affect the administration, security, fairness, integrity or proper conduct of this Promotion, the Promoter reserves the right to disqualify any individual who tampers with the claim process or does not comply with these Terms & Conditions and to cancel, modify or suspend the Promotion or invalidate any affected claims.

34. The Promoter together with any associated agencies and companies will not be liable for any loss (including, without limitation, indirect, special or consequential loss or loss of profits), expense or damage which is suffered or sustained (whether or not arising from any person’s negligence) in connection with this Promotion or accepting or using the Prize, except for any liability which cannot be excluded by law. Nothing will exclude the Promoter’s liability for death or personal injury as a result of its negligence.

35. The Promoter will not be liable for any failure to comply with its obligations or any delay in performing its obligations within these terms and conditions if an act, omission, event or circumstance occurs caused by (but not limited to) global or regional health crises, weather conditions, fire, flood, strike, hurricane, industrial dispute, war, terrorist activity, hostilities, political unrest, riots, civil commotion, epidemic, pandemic, famine, plague or other natural calamities and acts of God, or any other circumstances beyond the reasonable control of the Promoter.

36. The Promoter may refuse to award a Prize in the event of any entrant’s fraud, dishonesty, breach or non-entitlement under these Terms & Conditions or seek recovery of its value if the Prize has been awarded.

37. Any and all personal data supplied for the running of this Promotion will be used solely for the purpose of this Promotion by the Promoter and/or by any agent appointed by it to assist with running the Promotion on behalf of the Promoter and will not be disclosed to a third party or used for any other purpose unless your positive consent has been obtained. Your personal data will be handled in accordance with the Promoter’s privacy policy, available at  camdentownbrewery.com/pages/privacy-policy

38. The Promoter's decision is final and binding in all circumstances in relation to the Promotion.

39. The Promoter reserves the right to amend, alter or withdraw the Promotion as necessary due to unavoidable circumstances beyond its control make this necessary, but will use all reasonable endeavours to minimise the effect on participants to avoid undue disappointment.

40. If any provisions of these Terms & Conditions are judged to be invalid, illegal or unenforceable, this will not affect or impact the continuation in full force and effect the remainder of the provisions.

41. By entering this Promotion, you will be deemed to have agreed to be bound by these Terms & Conditions.

42. In the event of a discrepancy between these Terms & Conditions and the details in any promotional material, the details in the Terms & Conditions will prevail.

43. These Terms & Conditions are governed by English law and their interpretation and application will be subject to the exclusive jurisdiction of the courts of England and Wales.

Please drink responsibly.