“Hello Hells”. It’s that love at first sip moment when you get your hands on a cold pint of Hells lager after a long day. Welcoming the weekend, heading to the pub with your friends or enjoying a beer with a takeaway. That’s a “Hello Hells” moment.

Launching across London, Manchester and Leeds - Our 6 characters will be popping up around the city this Spring, drawn and animated by illustrator Stevie Gee. They show the pure, sheer joy when you clap your eyes on your pint, can or bottle of Camden. Say #HelloHells, let us know what you think.