Last month we gave away a literal truckload of beer. Yup - 90,000 fresh Hells Lagers to you lot, watching telly. I know, crazy right?
FRESH HELLS LAGER - COMPLETELY ON US.
Our TV ad dropped on a casual Tuesday night during the football half time on BT Sport - where we asked you to scan a QR code for your chance to win the freshest beer, brewed by us, and delivered to your door. It went off, beer was flying around all over the place and we filled up a whole lot of fridges across the UK with Camden Hells Lager.
WATCH IT HERE